→ → m. – very slow mobile experience.Įach time a user has to be redirected, page rendering comes to a halt - which adds precious seconds to your page’s load time.→ m./home – multi-roundtrip penalty for mobile users.uses responsive web design, no redirects are needed – fast and optimal!.Some common redirect patterns, according to Google: If your page hasn’t been designed responsively, the result could be a number of redirects to pages optimized for different devices. Here’s what you can expect to see, and how to fix it: 1. The tool will notify you of those issues, but the error messages can be a little difficult to understand. If you see a lot of red and yellow in your report, it’s because your page has some glaring loading issues. To score as highly as possible, here’s what you’ll need to do… Achieving a high Google PageSpeed Insights score A higher score is better and a score of 85 or above indicates that the page is performing well.īut is “well” good enough when people expect a page to load in an instant? Not when every second counts. The PageSpeed Insights Score ranges from 0 to 100 points. It fetches the url twice, once with a mobile user-agent, and once with a desktop-user agent. Page Speed Insights measures the performance of a page for mobile devices and desktop devices. It works, according to Google, like this: This is the amount of time it takes a browser to fully render a page after a user requests it. This is the amount of time it takes for page to display content above the fold after a user requests a new page. Parameter 1: Time to above-the-fold load.Google PageSpeed Insights is a tool that allows you to quickly and easily test the speed of a web page.Įntering a URL and hitting “Analyze” will quickly get you a detailed report of what’s slowing that web page based on two parameters, complete with recommendations on how to fix it. While the amount of text and number of images are noticeable at a glance, problems like excessive JavaScript and too many redirects aren’t.įortunately, there’s a free tool you can use to find out exactly what’s slowing your page’s load time. If your page loads slowly, though, pinpointing the problem isn’t always easy. Specifically, when the number of elements (text, images, etc.) on a page increases from 400 to 6,000, your chances of converting a visitor drop by 95%. With the help of machine-learning technology from SOASTA, researchers found a correlation between load time, page weight (size in data), and conversion rate. As if that weren’t bad enough, the study found that with each passing second a page doesn’t load, even more visitors will bounce: If your page takes more than 3 seconds to load, more than half your prospects are leaving before they even see it. That’s over 7 times longer than most impatient internet users will wait before they abandon a page - 53% to be exact. Google’s research on page speedĪfter clicking through 900,000 ads, researchers from Google discovered that the average mobile post-click landing page loads in an embarrassing 22 seconds. Luckily, there’s a tool you can use to determine what’s slowing it down. It also reveals you may be losing half your prospects to a lagging post-click landing page. Research from Google has uncovered a connection between conversion rate and load time. Instead, it’s about delivering a faster user experience. What may be the easiest way to boost your pagespeed insights ’s conversion rate has nothing to do with improving your headline or changing the color of your CTA button.
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